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Original price £10.99 - Original price £10.99Original price£10.99£10.99 - £10.99Current price £10.99
Korda LongChuck Tapered Mainline Green
KordaFor anglers who prefer a bit of colour in their line instead of standard clear, the Long Chuck Tapered Mainline is now available in green. Designed...
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Original price £17.99 - Original price £17.99Original price£17.99£17.99 - £17.99Current price £17.99
Korda Basix Spod & Marker Braid 30lb
KordaThe Basix Spod/Marker Braid can be used for either feature finding or baiting up with a spod/Spomb. This buoyant braid is perfect for use on your m...
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Original price £10.99 - Original price £10.99Original price£10.99£10.99 - £10.99Current price £10.99
Korda LongChuck Tapered Mainline
KordaThe Long Chuck Tapered Mainline has been designed for casting at range in situations where you want to fish straight through without a leader knot ...
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Original price £21.99 - Original price £21.99Original price£21.99£21.99 - £21.99Current price £21.99
Korda LongChuck Mainline
KordaThe new Long Chuck main line has been designed specifically for fishing at long range and will add extra yards to your cast compared to a standard ...
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Original price £5.99 - Original price £11.99Original price£5.99 - £11.99£5.99 - £11.99Current price £5.99
Korda Basix Main Line
KordaThe BASIX Main Line is a brilliant all-round line that offers fantastic value for money, with a very high level of performance. It is very abrasion...
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Original price £39.99 - Original price £39.99Original price£39.99£39.99 - £39.99Current price £39.99
Korda SLR Spod and Marker Braid
KordaSLR stands for ‘super long range’ and this braid has been designed so that you can cast your spod or marker float to the horizon – in fact, your on...
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Original price £9.99Original price £9.99 - Original price £9.99Original price £9.99Current price £7.99£7.99 - £7.99Current price £7.99
Korda Subline Tapered Mainline
KordaSUBline Tapered Mainline Tapered SUBline has all of SUBline’s fast-sinking, abrasion resistant-properties, but the line tapers into an integral sho...
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Original price £59.99 - Original price £59.99Original price£59.99£59.99 - £59.99Current price £59.99
Korda Sub Braid Sinking Braided Mainline
KordaSUBbraid 15lb x 450 Mtr This is a super-fast-sinking main line braid that’s available in a subtle SUB-green colouring and two breaking strains. It ...
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Original price £14.99 - Original price £14.99Original price£14.99£14.99 - £14.99Current price £14.99
Korda Carp Line
KordaDon't let the price fool you with this Korda Carp Line, as it's extremely reliable and tough. This line will stand up to the challenge, whether fis...
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Original price £7.49 - Original price £7.49Original price£7.49£7.49 - £7.49Current price £7.49
Korda Zig Line
KordaZig Line Our first dedicated zig and floater hook link is fine, supple and camouflaged – everything you need to fool wary carp. The line carries a ...
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Original price £39.99 - Original price £39.99Original price£39.99£39.99 - £39.99Current price £39.99
Korda Spod Braid and Marker Braid
KordaMarker Braid This braid casts superbly well, thanks to its low diameter, and transmits the feel of the lake bed accurately back to your rod, allowi...
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Original price £20.99 - Original price £20.99Original price£20.99£20.99 - £20.99Current price £20.99
Korda Kontour Fluorocarbon Main Line
KordaFor the last three years, we have been developing a fluorocarbon main line that ticks all the boxes – one that casts unbelievably well, sinks like ...
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Original price £6.99 - Original price £6.99Original price£6.99£6.99 - £6.99Current price £6.99
Korda Kruiser Control Floating Line
KordaKorda KRUISER CONTROL FLOATING LINE The first dedicated floater fishing line. This material is perfect for use as surface fishing mainline and hook...
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Original price £0.00 - Original price £21.99Original price £0.00£21.99£21.99 - £21.99Current price £21.99
Korda SUBline Mainline Green and Brown
KordaSUBline carp mono has been specifically designed by Team Korda to cope with all extreme fishing requirements SUBline carp mono has been specificall...
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Original price £21.99 - Original price £21.99Original price£21.99£21.99 - £21.99Current price £21.99
Korda Touchdown Low Stretch Mono Line
KordaTouchdown is a performance mono that has been designed to help you feel more as the lead impacts the bottom Touchdown is a performance mono that ha...
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Korda, owned by Danny Fairbrass, is one of the largest fishing tackle manufacturers in the UK and Europe.
Danny used to work for the Natwest Bank over 25 years ago, and whilst there, he used to make fishing leads (fishing weights) at home in his garage. He would then load the buckets he had filled with leads and travel around the country visiting lakes to sell them. This was the start of how we know Korda today.
When Danny started Korda, he surrounded himself with some very clever people. Together they came up with a very creative marketing plan. The tackle trade was rather unprofessional at that time, but Danny took Korda to a different level. Before long, Korda was in most fishing tackle shops selling gear which consisted of terminal tackle such as; Hooks, Korda Ready Tied Spinner Rigs, Beads, Tubing, Korda Goo, Baiting Tools and other end tackle bits. However, the genius part was their Free DVD, "Thinking tackle", which taught anglers all about the gear and how to use it. The Thinking Tackle DVD was 3.5 hours of non-stop carp fishing with all the tips to catch your new personal best carp - it was a massive hit with the anglers and still is today. It soon catapulted Korda to the top of the market when it came to terminal fishing tackle, and they are still at the top today, some 25 years on.
Korda became so prominent in the UK that they planned to open a warehouse in Europe. When Danny started Korda, he affiliated with companies that made other products better than he could. Delkim covered the Bite Alarms. Trakker covered the Chairs, Beds and Luggage. Daiwa did the Rod's and Reels, and Mainline Baits sorted the Fishing Bait. In their DVD's they would heavily endorse these companies and get paid substantial royalties. They still do today, except Trakker now Korda make their own Luggage range. Off the back of all the Korda's royalties, they built a state of the art warehouse in Europe. No money from the sale of Korda's goods contributed to the warehouse build - now that's a very clever business plan.
Korda today are still testing the boundaries of what fishing tackle companies can do. They're the first tackle company to have their own Television show on ITV4. One is Monster Carp, hosted by Ali Hamidi, Neil Spooner and Tom Dove, who travel the world to catch the biggest carp they can. The other show is The Big Fish Off, also Hosted By Ali Hamidi, but his right-hand man is Dean Macey, the English Gold Medal-winning athlete. In this show, they take celebrities fishing and make two teams where they fish against each other with many funny parts to add.