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Original price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Korda Longshank Beaked Hooks
KordaOriginally based on popular fly hook patterns, the Korda Longshank X was reimagined with enhanced strength and sharpness, becoming a go-to choice f...
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Original price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Korda Spinner Hooks
KordaIntroducing our newest hook pattern, specially designed to meet the needs of carp anglers using the popular Spinner Rig. This hook has been careful...
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Original price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Korda Kurv Shank X
KordaThe Kurv Shank is a very versatile hook and can be used with both pop-up and bottom bait rigs, including popular presentations such as the KD and I...
View full detailsOriginal price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99 -
Original price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Korda Klor Hooks
KordaDanny Fairbrass of Korda designed the Korda Klor Hooks as he wanted an aggressive, strong, fast turning hook that you could use with a variety of d...
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Original price £2.99 - Original price £2.99Original price£2.99£2.99 - £2.99Current price £2.99Korda Basix Wide Gape Hooks
KordaThe BASIX Wide Gape hook has been designed as the perfect all-round pattern, which can be used straight out of the packet for a wide variety of rig...
View full detailsOriginal price £2.99 - Original price £2.99Original price£2.99£2.99 - £2.99Current price £2.99 -
Original price £0.00 - Original price £7.49Original price £0.00£7.49£7.49 - £7.49Current price £7.49Korda KamaKura Hooks
KordaThe Korda KamaKura Hooks are incredibly sharp. Once the hook's manufacture is complete, the sharpening begins so nothing will dull its razor point ...
View full detailsOriginal price £0.00 - Original price £7.49Original price £0.00£7.49£7.49 - £7.49Current price £7.49 -
Original price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99Korda Kurv Shank XX Barbed Hooks
KordaKurv Shank XX The Kurv Shank XX is two wire gauges thicker than the standard Kurv Shank hook. It has been designed, developed and tested for use in...
View full detailsOriginal price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99 -
Original price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Korda Wide Gape XX Barbed Hooks
KordaWide Gape XX The Wide Gape XX is two wire gauges higher than the standard Wide Gape and has been designed, developed and tested for use in the most...
View full detailsOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49 -
Original price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Korda Longshank X Hooks
KordaLongshank X Based on the dimensions of the legendary fly hooks, like the B175, that found favour in the emerging big-carp scene, the Longshank X is...
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Original price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99Korda Choddy Hooks
KordaChoddy This hook was designed primarily for use with the popular chod and hinged stiff rig presentations, alongside a stiff filament like Mouth Tra...
View full detailsOriginal price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99 -
Original price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99Korda Kurv Shank Hooks
KordaKurv Shank The Kurv Shank is a fantastically versatile hook. It's agressive hooking properties make it ideal for pop-up presentations and bottom-ba...
View full detailsOriginal price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99 -
Original price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Korda Wide Gape X Hooks
KordaWide Gape X The Wide Gape X is a beefed-up version of the Wide Gape, designed for use in the most extreme fishing situations on the Planet. It's be...
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Original price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Korda Kontinental Hooks
KordaKontinental Hooks These hooks are true beasts! The short shank, strongly forged bend, slight offset and heavy wire gauge leave you in doubt as to t...
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Original price £0.00 - Original price £0.00Original price £0.00£5.49£5.49 - £5.49Current price £5.49Korda Wide Gape Hooks
KordaWide Gape The Wide Gape hook has become a true design classic, and has accounted for more big carp than any other pattern. It was based on the cult...
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Original price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99Korda Krank X Hooks
KordaKrank X The original Krank hook pattern, devised by Tom Dove, has been so successful, it seemed only right to add to the family. The latest additio...
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Original price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Korda Mixa Hook
KordaThe first dedicated floater fishing hook The first dedicated floater fishing hook. These have been specifically designed to hook even the shyest fe...
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Original price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99Korda Krank Chod Hooks
KordaNot long after the Krank hook was conceived, Tom Dove hatched a plan to introduce a chod version, with an out-turned eye Not long after the Krank h...
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Original price £0.00 - Original price £4.99Original price £0.00£4.99£4.99 - £4.99Current price £4.99Korda Krank Hooks
KordaKorda Krank Hooks are like a cross between a curve shank and a wide-gape hook. The Krank hook has an aggressive sweeping shank with a lot more curv...
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Korda, owned by Danny Fairbrass, is one of the largest fishing tackle manufacturers in the UK and Europe.
Danny used to work for the Natwest Bank over 25 years ago, and whilst there, he used to make fishing leads (fishing weights) at home in his garage. He would then load the buckets he had filled with leads and travel around the country visiting lakes to sell them. This was the start of how we know Korda today.
When Danny started Korda, he surrounded himself with some very clever people. Together they came up with a very creative marketing plan. The tackle trade was rather unprofessional at that time, but Danny took Korda to a different level. Before long, Korda was in most fishing tackle shops selling gear which consisted of terminal tackle such as; Hooks, Korda Ready Tied Spinner Rigs, Beads, Tubing, Korda Goo, Baiting Tools and other end tackle bits. However, the genius part was their Free DVD, "Thinking tackle", which taught anglers all about the gear and how to use it. The Thinking Tackle DVD was 3.5 hours of non-stop carp fishing with all the tips to catch your new personal best carp - it was a massive hit with the anglers and still is today. It soon catapulted Korda to the top of the market when it came to terminal fishing tackle, and they are still at the top today, some 25 years on.
Korda became so prominent in the UK that they planned to open a warehouse in Europe. When Danny started Korda, he affiliated with companies that made other products better than he could. Delkim covered the Bite Alarms. Trakker covered the Chairs, Beds and Luggage. Daiwa did the Rod's and Reels, and Mainline Baits sorted the Fishing Bait. In their DVD's they would heavily endorse these companies and get paid substantial royalties. They still do today, except Trakker now Korda make their own Luggage range. Off the back of all the Korda's royalties, they built a state of the art warehouse in Europe. No money from the sale of Korda's goods contributed to the warehouse build - now that's a very clever business plan.
Korda today are still testing the boundaries of what fishing tackle companies can do. They're the first tackle company to have their own Television show on ITV4. One is Monster Carp, hosted by Ali Hamidi, Neil Spooner and Tom Dove, who travel the world to catch the biggest carp they can. The other show is The Big Fish Off, also Hosted By Ali Hamidi, but his right-hand man is Dean Macey, the English Gold Medal-winning athlete. In this show, they take celebrities fishing and make two teams where they fish against each other with many funny parts to add.