DNA Baits

On the face of it, this liquid doesn’t look like anything special, but don’t let the serene looks deceive! This dark, sweet-smelling liquid is actu...

Calanus Hydro is a highly effective liquid addition for carp fishing enthusiasts looking to improve their bait and feed mix formulations. It is mad...

Introducing our latest addition, the all-new Crayfish Wafters in a compact 10mm by 15mm size. We're thrilled to bring you these critically balanced...

Infused with a potent Crayfish flavour and enriched with soluble fish proteins, the DNA Baits Crayfish Hookers Bait Soak presents a versatile optio...

Our Crayfish Mini Mix pellets are so popular, we thought it was fitting we expanded the range, quite literally in this case, to bring you the MAXI ...

These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine and unique carefully blended flavours. Each ...

These highly attractive hook baits have an unrivaled buoyancy, nutritional profile and physical structure. Made entirely from scratch, rather than ...

These amazing liquids were a real winner during testing. Based on our incredible Hydro Wheat liquid, but with the addition of the Secret 7 Liquid F...

DNA Baits Insect Meal is a must-have product for all users of The Bug. This is a top-quality de-fatted insect protein meal made from black soldier ...

A small bottle that packs a mighty punch! The Intense Boosters really do live up to their name and allow your fluoro hookbaits to reach new levels ...

The same amino-liquid-based combinations used in the production of our freezer baits. Based around marine-extract proteins, liquid-meat extracts, v...

These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine and unique carefully blended flavours. Each ...

These highly attractive hook baits have an unrivaled buoyancy, nutritional profile and physical structure. Made entirely from scratch, rather than ...

These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine and unique carefully blended flavours. Each ...

These highly attractive hook baits have an unrivaled buoyancy, nutritional profile and physical structure. Made entirely from scratch, rather than ...

These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine and unique carefully blended flavours. Each ...

These highly attractive hook baits have an unrivaled buoyancy, nutritional profile and physical structure. Made entirely from scratch, rather than ...

The matching bait soak for our boilie range. Perfect for glugging hookbaits, mixing in with your preferred choice of pellets or groundbaits, adding...

Although by its appearance you might be fooled into thinking S7 is a bog-standard red fishmeal – but don’t be! It’s a fishmeal, yes, the unbeatable...

Although by its appearance you might be fooled into thinking S7 is a bog-standard red fishmeal – but don’t be! It’s a fishmeal, yes, the unbeatable...

We believe our pop-ups are some of the best around. We spent a long time experimenting to come up with a pop-up that emits the exact same food sign...

These cork-dust wafters are designed to counterbalance your hook, creating the ultimate balanced alternative hookbait. They are available in 15mm r...

Through much trial and tribulation, we have managed to incorporate the optimum levels of liquid food used in our freezer baits and combine it with ...

You asked for it, we delivered! Through much trial and tribulation, we have managed to incorporate the optimum levels of liquid food used in our fr...

These specially toughened hookbaits have been developed for use when encountering problems with both nuisance species, or when wishing to leave you...

Based on a high-quality, low-oil 38% protein pellet, with the matching Liquid Food liberally applied to them during their manufacture. We wanted to...

Designed to stimulate intense feeding responses through their high levels of soluble attractors, these mixes ensure maximum attraction in even the ...

This particular bait or, more so, the concept, is something we worked on for 4 or 5 years. Unfortunately, the lack of viable ingredients hampered p...

The matching Bait Soak is perfect for glugging hookbaits, mixing in with your preferred choice of pellets or groundbaits, adding to particles, or f...

Work first started on The Bug in 2017, after EU legislation finally allowed the use of (PAP) Processed Animal Proteins from insects within aquacult...

Work first started on The Bug in 2017, after EU legislation finally allowed the use of (PAP) Processed Animal Proteins from insects within aquacult...

We believe our food bait pop-ups are some of the best around. We spent a long time experimenting to create a pop-up that emits the exact same food ...

These cork-dust wafters are designed to counterbalance your hook, creating the ultimate balanced alternative hookbait. They are available in 15mm r...

With our Half Tones pop-ups, we have managed to incorporate the optimum levels of liquid food used in our shelf-life and freezer baits and combine ...

With Half Tones wafters, we have managed to incorporate the optimum levels of liquid food used in our shelf-life and freezer baits and combine it w...

These specially toughened hookbaits have been developed for use when encountering problems with both nuisance species, or when wishing to leave you...

Based on a high-quality, low-oil 38% protein pellet, with the matching Liquid Food liberally applied to them during their manufacture. We wanted to...

Designed to stimulate intense feeding responses through their high levels of soluble attractors, these mixes ensure maximum attraction in even the ...

Wraysberries (NEW) – These little red devils have been on our secret list for a while and with some superb results during testing, we just knew the...

These highly attractive hook baits have an unrivaled buoyancy, nutritional profile and physical structure. Made entirely from scratch, rather than ...

Made on the same top quality ‘airball’ type pop-up mix as our Fluoro Pop-Ups with the same highly successful flavours. The list of uses for this pr...